Cold Storage says “no” to shark fin

Singapore-based supermarket chain Cold Storage will stop selling all sharks fin and shark products in its 42 outlets across the country – the first supermarket in Singapore to implement a “no shark fins policy”.

It has joined the WWF Singapore Sustainable Seafood Group, which was launched in April this year and guides businesses on sourcing and promoting sustainable seafood while also playing a role in protecting the marine environment.

“We want to play our part towards caring for the environment. Our team is committed to sourcing for quality, sustainable seafood and other products in our efforts to achieve long-term sustainability and marine conservation,” said Mr Victor Chia, CEO of Cold Storage Supermarket, in a statement.

The supermarket chain will also source and offer a wide range of sustainable seafood recommended by WWF, and offer Marine Stewardship Council (MSC) certified seafood such as the hake fillet from South Africa.

Singapore is one of the biggest seafood consumers in the Asia-Pacific region, consuming an average of 100,000 tonnes of seafood each year. Most of this is imported from the Coral Triangle, the world’s most diverse marine environment.

Ms Amy Ho, managing director of WWF Singapore, said: “For a nation where seafood is a popular meal choice, Cold Storage’s commitment offers consumers an opportunity to make choices that will protect fish stocks and endangered marine species over the long term,” she added.

Other members of the WWF Singapore Sustainable Seafood Group are SODEXO Singapore and Fairmont Singapore.

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~ by FSVSF Admin on 3 October, 2011.

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